Former Sri Lankan High Commissioner to Kenya, Kana Kananathan, has called on Sri Lankan apparel companies to capitalize on the strategic trade benefits Kenya offers, particularly in accessing the U.S. and African markets.
Speaking at a business forum held in Nairobi, Kananathan pointed out that garments exported from Kenya to the United States are subject to a lower tariff of around 10% compared to the 20% applied to direct exports from Sri Lanka. He emphasized that this disparity creates a strong commercial case for Sri Lankan apparel manufacturers to consider either relocating or expanding their operations into Kenya to enhance competitiveness.
“Several major Sri Lankan apparel brands have already set up and are growing their operations here in Kenya,” Kananathan said. “This is a timely opportunity. I strongly encourage more manufacturers to explore this potential and take advantage of the favorable trade landscape.”
He further noted that Kenya’s geographical position and investment-friendly policies make it an ideal location for foreign businesses. Kananathan assured Sri Lankan companies that the Kenyan government is committed to supporting foreign investors with incentives and simplified processes to facilitate smooth entry and operations.
To bolster this initiative, Kananathan has established a One-Stop Facilitation Center in partnership with the Kenyan government. This center is designed to guide Sri Lankan apparel investors through every stage—from business registration to export logistics—providing comprehensive support including permits, customs clearance, and supply chain coordination.
Kananathan also pointed out that six new Chinese apparel factories have recently commenced operations in Kenya’s free trade zones, underscoring the growing global interest in the region.
“Our goal is clear,” he stated. “We’re here to assist every Sri Lankan investor, backed by the full support of the Kenyan government. Kenya isn’t just a pathway to the U.S. market; it’s a springboard into the entire African continent. Now is the time to be part of this shift.”
His remarks come as global sourcing patterns evolve and the need for flexible, cost-efficient supply chains continues to rise. With Kenya’s preferential access to U.S. markets under the African Growth and Opportunity Act (AGOA), and its role as a trade hub in East Africa, Kananathan believes the country offers a compelling alternative for Sri Lanka’s apparel industry.
